Male and Segmentation Base Essay Example for Free

Male and Segmentation Base Essay Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5 Segmentation base: Demographic, Psychographic/ Age, Social class, Target market: Teenagers and Adults Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class How/ Why targeted * Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from  £499  £529 2.Product: Colgate Toothpaste smiles Segmentation base: Benefit segmentation / needs, safety, esteem Target market: Children Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted * Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour. * Place: Boots, Superdrug’s, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children. * Price: The price of Colgate Toothpaste smiles is  £1.32 3.Product: Gucci by flora perfume Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females Customer profile: Aged mainly between 16+, aimed at females. How/ Why  targeted * Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes. * Place: Superdrug’s, Boots, Pharmacies. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is very popular. * Price: The price of the perfume can be between  £40 to  £72 4 .Product: Ford Segmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: young adults/ adults Customer profile: Aged aimed at 16 and over, aimed at both males and females. How/ Why targeted * Product: Ford cars are used by young adults and adults 16+ as it is illegal for anyone younger that this to be driving a car. * Place: The cars can be bought from their website, Auto trader * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from  £8,000  £20,000 and over. 5.Product: Disney Princess puzzles Segmentation base: Demographic, psychological / activities, interest, hobbies, age group, gender. Target market: female children Customer profile: Aged mainly between 4 5 Years old, aimed at females. How/ Why targeted * Product: Disney Princess puzzles is only used by female children aged 4 to 5. * Place: Argos and WHSmith * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on the size, but it will be around  £5 to  £10. Business-to-business market Costco to Corner shops 6.Product: Coca Cola Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: Aged mainly between 10+, aimed at males and females. How/ Why targeted * Product: Coca-Cola * Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is  £1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only  £6.25 Wilkinsfoods to Tesco 7.Product: Eggs Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: any ages, aimed at males and females. How/ Why targeted * Product: Eggs * Place: Tesco * Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the organisation wants; Small, medium, large and very large and come as standard packed into keyes trays (15 dozen outers or 30 dozen outers). Conclusion: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.

Virginia Woolf - Moving Beyond a Convoluted Memory of Her Parents Essay

Virginia Woolf - Moving Beyond a Convoluted Memory of Her Parents Why would I start with Julia Duckworth Stephen to get to Virginia Woolf? One answer is Virginia’s often quoted statement that "we think back through our mothers if we are women" (Woolf, A Room of One’s Own). Feminism is rooted not just in a response to patriarchy but also in the history of females and their treatment of each other. Part of feminism is a reevaluation of the value of motherhood. But what does Virginia’s mother have to do with Virginia’s writing? I chose to look at the problem of inheritance by starting with Julia’s first influences on Virginia, particularly her stories for children. I then move on to portraits of mothers in Virginia's novels. This essay is not only about Virginia’s task of overcoming "the Angel in the House" but moving past a confrontational and convoluted memory of a mother, into an orderly, whole picture of females working together. In talking about Virginia Woolf in the context of Julia Duckworth Stephen and feminism, I will start from the beginning of Virginia Stephen’s life. The idea of ‘Mother’ is a basic, recognizable concept in probably even the most primitive human cultures. Infants start separation of self and other with the body of Mother, since an infant gains a sense of ‘continuity of being’ from his or her mother’s attention. (Rosenman 12) From this definition of relationship-as-self, an infant finds her existence confirmed by feedback from her mother. In this manner, Julia is the first contact for Virginia with the rest of the world, and with all of womankind. Since Virginia will go on to have most of her important relationships with women, this is an important connection. What kind of connection was it? V... ...pie and Steele, ed. Julia Duckworth Stephen. Syracuse University Press. New York, 1987. Ingram, Heather, ed. Women’s Fiction Between the Wars. "Virginia Woolf: Retrieving the Mother." St. Martin's Press. New York, 1998. Johnsen, William. "Finding the Father:Virginia Woolf, Modernism, and Feminism." February 28, 2003. http://www.msu.edu/course/eng/492h/johnsen/CH6.htm April 16, 2003. Lee, Hermione. Virginia Woolf. Vintage Books. New York, 1996. Rosenmann, Ellen Bayuk. The Invisible Presence: Virginia Woolf and the Mother-Daughter Relationship. Louisiana State University Press. Baton Rouge, 1986. Woolf, Virginia. Jacob’s Room. Penguin. London, 1992. Mrs. Dalloway. Harcourt Brace. New York, 1981. To The Lighthouse. Harcourt Brace. New York, 1981. A Room of One’s Own. Harcourt Brace. New York, 1981. The Waves. Harcourt Brace. New York, 1981.

Tda 3.7 Unit 1.1

TDA 3. 7 Unit 1. 1 Both teachers and TAs play an important role in monitoring and assessing the children’s learning. Assessments are carried on daily, throughout the day. It is the responsibility of the teacher to know how each child in the class is progressing, how to ‘push’ the children to reach age related levels and to be able to set achievable targets in order for the children to progress. Assessment is an aid to this and is an ongoing process used in many ways. As TAs we need to be able to support teaches in this process. Teachers should plan lessons and set out clear S. M. A. R. T learning objectives so that learners’ progression can be measured. TAs must be aware of these objectives in order to support the children with their learning. Example: On arrival into the classroom, it is my responsibility to have dialogue with the teacher of her expectations, of me, in the day’s activities. We discuss the learning objectives, the aims of the lesson, groups I will be working with and how and why objectives are differentiated to suit ability groups. It is also my responsibility to gather materials or resources which I may need to support the lesson. At the end of each lesson, the teacher and I have a formal discussion where we identify any gaps, barriers, difficulties and/or progression made by pupils. These points can also be identified through marking of work. At this stage, amendments will be made to the planning, for the following day/week, to ensure effective teaching and learning can be implemented.

Race And Gender Has Shaped The Lives Of Californians

Eureka!- Even the Golden State had some Problems California becomes a multicultural area even before it becomes a state. It started with the Native Americans, Native Californians and Californios; then the Gold Rush brought a flood of new people such as Chinese, African American slaves, Europeans, etc, who wanted to make it rich. However, despite the fact that California increased in its diversity so much and so fast during its history, social and economic acceptance of different kinds of people was very low. When trying to gain statehood, one condition of the California Constitution was that foreigners have the same rights as Californios; however, shortly after, the Foreign miner’s tax was introduced, costing $20/month to mine in†¦show more content†¦After coming to the United States, Pham grew up in California but was still accosted frequently because of his race. During his bicycle ride on the west coast, a cup of liquid is thrown from a moving car at him while he is mocked; â€Å" ‘Hey Jap!’ a man i n the passenger seat shouts...The passenger sticks his head out the window and pushes the corners of his eyes, making â€Å"Chinese eyes† at me.† (Andrew X. Pham, Catfish and Mandala p. 37-38). Pham came to America at ten years old in 1977, so the â€Å"present† of the book seems to be set in the 90s. Modern day Americans like to believe that they are accepting, but even now hate crimes and acts of racism are happening. The 1990s is a fairly recent time and incidents like these were still occurring. Discrimination is contagious in a way, and Pham himself displays a variation of it. When he is traveling abroad he shows his own form of discrimination against his own heritage, separating himself with an us versus them mentality; â€Å"Mortified by the Vietnamese’s behavior and equally dismayed that I feel an obligatory connection to them, I sink deeper into my seat, resentful, ashamed of their incivility† (Pham p. 64). As a Vietnamese American, or viet kieu, he is not fully accepted by Americans or by native local Vietnamese. In this instance, he is associating with his Americanized upbringing and is critiquing himself in a way that diminishes the value of the Vietnamese and also himself. Pham displays this â€Å"us versus them† separation